By Pooja K Jul 20, 2013 Leave a Comment

Who are we?

Social-Beat-Logo

Social Beat is a new age digital marketing firm that helps clients to leverage the digital medium to deliver business results. The team has extensive experience in brand management, ecommerce & consulting.

Social Beat was recognized as an innovative company at the Chevening Alumni event organized by the British Deputy High Commission in Chennai. Social Beat is co-founded by Vikas Chawla, an alum of London School of Economics & Suneil Chawla, an alumnus of IIM Ahmedabad.

Suneil is the co-founder of Koolkart.com, a social shopping destination. Prior to that he had a 4 year stint at the strategy consulting firm, Bain & Co. He is an MBA from IIM Ahmedabad. 

Vikas has over 8 years of experience in HR and marketing with the Tatas and Murugappa Group. He is an alum of LSE. During his tenure, TI Cycles was awarded at the Digirrati Paul Writer Futurist CMO Conclave. 

What’s in the name?

The name, Social Beat, is in sync with our business, i.e. leveraging our expertise in the social media to impact brand businesses. We specialize in creating the social buzz and social beat for our clients.


What we do?

We specialize in digital marketing services such as social media management, search engine marketing, web-designing, e commerce consulting and integrated digital marketing.

Why we do it?

We foresee a great role for digital media marketing for any business to succeed in future. If businesses are still neglecting it thinking that likes and shares do not reflect into sales, it’s a great mistake. Our expertise in selecting the right channels combined with the right content has delivered results for our clients in a short time. Moreover, our experience in running an ecommerce company gives us a result oriented approach.

How we evolve?

Our aim is to be a leading digital marketing services and product firm. We aim to provide services across industry verticals and also look at web products for specific industry verticals like healthcare, ecommerce and retail. We would leverage our ecommerce experience to also provide specific services to ecommerce companies to enable sustainable customer acquisition.


They work with us

Our clients range from ecommerce, retail, Healthcare, B2B, Real Estate, Manufacturing etc. Some of our clients include Randstad India, BBCL Real Estate, ABW Group, Dr. Smilez Group of Dental Centers, Dr. Mohan’s Diabetes Centre amongst others.


Industry as we foresee

The Social Media users are expected to grow to 66 million by this June, according to an IAMAI report. With youth forming a major part of our bubbling population & increasing internet penetration, this number is expected to see exponential growth. This large number of people on social media is also a huge opportunity from an advertising/branding perspective for brands to engage end-consumers. Moreover, the dependence on search engines is increasing and search engine marketing is going to play a pivotal role especially for local businesses and ecommerce companies.

Social Beat & Digital Academy

Digital Academy India as the name suggests is a academy that was started recently to focus on training students and professionals for the internet and digital industry. With Digital Marketing Institute, Ireland and Internet Marketing Association, USA being their program partners they aim to develop the skills and knowledge required for a digital marketeer. The focus of Digital Academy is to blend academic and practical learning so that the trained candidates are industry ready. As part of their initiative, they have formed the Digital Academy Industry Council, to engage with digital agencies, and digital marketing companies to understand the talent requirement in the industry. The Industry Council of which Social Beat is a member will be contributing to the learning ecosystem of an ever growing community of Digital Marketing professionals. Social Beat is privileged to be associated with Digital Academy to build the next generation of digital marketing professionals in India.

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About

Pooja K is an engineer turned journalist. Based in Bangalore, she writes on startups, technology. She is at pooja [AT] epublish [DOT] in

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