We are looking for a Search Engine Marketing Manager who will optimize SEM strategy and create, execute and monitor SEM campaigns on a continuous basis. Responsibilities include –
Collaborate with senior management to set Search Marketing strategies and goals
Create and optimize Ads, keywords and landing pages for campaigns across google, yahoo and other ad networks.
Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates
Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns.
Engineer with good analytical skills and relevant search marketing experience of 3 – 5 years, who has successfully managed large search marketing budgets.
Experience with Google Ad words and Ad Sense, Google and Yahoo! bid management tools. Intimate knowledge of search engines, tracking tools, bid-management tools, bid management algorithms, and keyword discovery tools. Certified Google Ad words a Plus
Work Location : Bangalore