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Scaling Discounts

A Rs 500-tarot card reading session for Rs 25. A Rs 1,250-massage for Rs 149. Rs 200 for 12 sessions of yoga. These and numerous other discounted deals for customers. But what does a store or a service provider get in return?

Group buying is a concept where the marketing company promises the merchant a minimum number of customers if the cost of the product or service is cut by half or more. The customer buys the deal from the group buying website and gets a voucher — by email or post — to avail the discount.

In India, the concept has kickstarted a new wave of online retail buying. At least five start-ups, mostly servicing small and medium businesses, have emerged in the past nine months — Grabbon.com, Snapdeal.com, Mydala.com, Koovs.com and Taggle.com. The US has at least 14 group buying websites, all of which have come up in the past five years. The largest among these are Goupon, Adility and LivingSocial, who boast about 500,000 users each.

Koovsmydalajohnmydala

Koovs Each day, Koovs features an unbeatable deal on the best stuff to do, see, eat, and buy in your city (It currently covers Bangalore, Delhi, Hyderabad, Mumbai, Pune, Kolkata, Chandigarh, Jaipur, Ahmedabad, Cochin  Singapore.) By promising businesses a minimum number of customers, Koovs get discounts.

MyDala also like Koovs brings to you new deals which are active for a certain time period. With both Koovs and MyDala, if you express an interest to buy the deal, you must enter your credit card details. If enough people don’t buy the deal, then the deal is cancelled, and your charge will be reversed ASAP. MyDala offers deals in Bangalore, Mumbai, Delhi.

Deals and You is also another website which offers some neat deals focusing on the group buying behavior. Deals and You offers deals in Bangalore, Mumbai, Delhi.

Taggle Like the other websites listed above, Taggle is a Group Buying company that leverages the power of technology in the internet and mobile space to bring you exciting offers and experiences from some of the most respectable Brands in the country. The Brands are able to make the offers because group buying guarantees volumes – a predetermined minimum number of consumers – so that they make a profit even while the consumers make a saving. Taggle will soon be launching in more cities but is currently operational only in Bangalore.

SnapDeal offers deals in Ahmedabad, Bangalore, Chandigarh, Chennai, Delhi/NCR, Jaipur, Hyderabad, Kolkata, Mumbai, Pune.

Grabbon also offers neat deals only in Bangalore currently.

About Amit Raj

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