The process of SEO is not easy to tackle, largely because so many pieces of a site factor into the final results. Promoting a site that writers on the web are unlikely to link to is as deadly as creating a fantastic website no one will see. SEO is also a long-term process, both in application and results – those who expect quick rankings after completing a few suggestions in this guide will be deeply disappointed. Search engines can often be frustratingly slow to respond to improvements that will eventually garner significant boosts in traffic.
Patience is not the only virtue that should be used for successful SEO. The strategy itself must have a strong foundation in order to succeed. The best sites adhere strictly to these guidelines:
- Unique Content – Something that has never before been offered on the web in terms of depth, quality or presentation (i.e. a unique value proposition)
- Access to an Adoptive Community – Connections or alliances with people/websites in an existing online community that is ready to accept, visit and promote your offering
- Link-Friendly Formatting – Even the best content may be unlikely to be linked to if it displays ads, particularly those that break up the page content or pop-up when a visitor comes to the site. Use discretion in presenting your material and remember that links are one of the most valuable commodities a site/page can get and they’ll last far longer than a pop-up ad’s revenue.
- Monetization Plan – Intelligent systems for monetizing powerful content must exist, or bandwidth, hosting and development costs will eventually overrun your budget.
- Market Awareness – If your site is targeting highly competitive terms you should make available, an online marketing budget, including funds for link buying, and hire or consult with someone experienced in bringing newer sites to the top of the SERPs.
If you take these steps and have a robust knowledge of the methods described in this guide, you are ready to begin an SEO campaign.