Guruji.com has announced its venture into Mobile Advertising with the launch of “AdIOuity”, an Ad Optimization Platform. According to the report, AdIQuity have already generated 1.5 billion impressions with users coming across APAC, Europe, Africa, US. announcing it the world’s largest mobile meditation network based in Asia. AdIQuity has also served more than 6 Billion impressions across 200+ countries in the last few months.
Music search was made mainstream by the Indian search engine Guruji.com. It had also penetrated into finance, movie tickets, ringtones. But there were some issue pointing towards legal approach of the music available on Guruji.com and it was taken off.
“The last few months have seen hundreds of publishers signing up with AdIQuity and realising increased monetary gains through the platform. The publisher base has shown phenomenal growth both in terms of volumes and diversity of mobile users. Our high performance mobile platform can scale up to 10x of the current volume with the existing infrastructure”, Anurag Dod, CEO, Guruji.com, has said.