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Ebay India Introduces Group Buying

If you thought Groupon’s entry into the Group Buying space in India would be the biggest news for e-commerce in January, you could be wrong. Ebay India, sent out email notifications to its users last evening announcing its own daily deals section. I say ‘could’, because only the coming months will tell us which was a bigger move. But either way, they are both pretty significant.
Ebay India is promoting these deals on their home page but you can also find them Here . As of now it looks like Mumbai and Delhi are the only cities, but expect that list to grow very soon. Ebay’s US website introduced group buying towards the end of last year and so it was only a matter of time before it started rolling out to other country portals too.
The concept is the same as any other group buying portal and you can read the FAQ section here. The reason this move seems so huge is because of ebay.in’s footprint in India. Of all the Group Buying portals in India, Snapdeal is the only one that has a larger reach than ebay – it passed ebay sometime in mid november. But ebay still ranks higher than the rest on other parameters.

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